Variable Data Printing (VDP) is simply the ability to change elements or data from one page of a printed job to the next.
One of the simplest examples of VDP is called direct mail, which is a process of quickly placing the names and addresses of recipients on a mailed parcel. The names and addresses of the recipient changes from parcel to parcel, therefore being variable data. Since the 1980's when direct mail was first being used, variable data printing has exploded in potential and value to many business owners.
The main goal in Variable Data Printing is to effectively and efficiently communicate with a large audience on an individual and personal basis.
Created By Dave Tecson |
Will Pang, and Ezer Garcia |
